How Payplug Increased Its Conversion Rate by 10 Points Thanks to Modjo

“With automatic CRM completion, opportunity scoring, and having a forecast and projections that are much more tangible, predictive, and reliable, we save two to three hours per sales rep per week. It really starts to have a tangible impact on the way teams work day to day.”

Camille Sampoux, Chief Sales Officer, Payplug

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With Modjo, Payplug Can:

• Reduce the administrative workload of sales reps by 2 to 3 hours per week thanks to the automatic enrichment of its HubSpot CRM with key insights from their sales interactions.
• Identify loss reasons and weak signals in opportunities earlier.
• Engage product teams by giving them direct, contextualized access to the voice of the customer.

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The Company

Founded in 2012, Payplug is a French fintech company specializing in payment solutions for e-retailers and businesses. Since 2017, it has been part of the BPCE group and relies on a network of more than 1,500 partners to acquire new customers. Today, Payplug supports tens of thousands of merchants in their growth both online and in-store, and continues to pursue its ambition of becoming a leading payment provider in Europe.

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The Challenge: An Underused CRM Seen as a Constraint

When Camille Sampoux joined, she noticed that the sales teams made little use of HubSpot—not due to a lack of discipline, but because the tool didn’t help them in their day-to-day work:

• Key information stayed in oral exchanges or personal notes, rather than being entered in the CRM.
• The reasons for lost opportunities were rarely documented, due to lack of time or visibility.
• Account histories were often incomplete, making follow-ups and reopenings more complicated.
• Handoffs between Sales and Customer Success lacked context.
• Manual data entry slowed down sales cycles and distracted reps from their main mission: selling.

“In 60% of cases, I had no information about why a deal was lost. Re-engaging an account months later was a real issue because we had to start from scratch—it was a huge waste of time.”
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Camille Sampoux, Chief Sales Officer, Payplug

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The Solution Deployed with Modjo

Payplug chose Modjo to centralize, enrich, and leverage data from sales conversations. The key features implemented:

• Automatic call recording and transcription: each interaction is available in the CRM with a clear summary.
• Automatic CRM filling: HubSpot fields are directly populated with insights from Modjo.
• Opportunity scoring: weighting qualification criteria (e.g., identified champion, economic decision-maker involved, clarified customer pain) allows better deal prioritization.
• Standardized deal reviews: uniform templates make follow-up and coaching easier.
• Cross-team usage: product teams can access customer calls to inform their roadmap without directly reaching out to clients.

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+10 Conversion Points and Teams Freed from Administrative Tasks

• +10 points in conversion rate: from about 24% to 34% overall win rate.
• 2 to 3 hours saved per sales rep per week, thanks to reduced administrative work.
• Better handoffs between Sales and Customer Success, improving customer experience.
• Stronger engagement from product teams, who now better understand market needs through call replays.
• A common foundation for coaching: managers run weekly sessions based on Modjo recordings.

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“A sales rep who no longer spends their whole day filling in the CRM, who doesn’t have 45 administrative steps to deal with at the end of the day, is a sales rep who gets back to the core of the sales role—someone who can finally express their talent, feel more fulfilled, and is far more likely to stay with the company.”

Camille Sampoux, Chief Sales Officer, Payplug

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Thanks to Modjo, Payplug first simplified the daily lives of its salespeople. By automating data entry and information sharing, the team gained efficiency, analytical precision, and stronger alignment across departments.

👉 Want to increase your conversion rates and reduce your sales team’s administrative workload too? Request a Modjo demo.