PlayPlay Automates its Opportunity Qualification

The Company

Founded in 2017, Playplay is a software company specialized in AI-powered video content creation. Today, it employs over 230 people across Paris, New York, and Berlin, serving 2,500 companies including Crédit Agricole, SNCF, and IBM.

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An Imperfect, Time-Consuming, and Uneven Qualification Process

Historically, PlayPlay implemented qualification sheets called “ID Cards” in their CRM (Salesforce) to ensure smooth information handover between xDR, AE, and CSM teams for each opportunity. These ID Cards had to be filled out manually after every sales meeting. This process consumed valuable time and came with several challenges:

• Lack of information and consistency: each xDR filled out the card in their own way, making the data difficult to use for AEs.
• Tedious input: taking notes during calls hindered the flow of conversations.
• Time-consuming: manually updating the CRM was a significant drain on time.

As Sales Ops, Victor Crépel’s first mission was to improve ID Card completion in Salesforce—a project that had already failed twice before!

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Modjo: The Solution to Ensure CRM Completion

After restructuring the ID Card and integrating Modjo with its automatic CRM filling feature post-call:

• 90% of the ID Card fields are now filled in automatically.
• No time is spent on data entry anymore—only on verification (done within 24 hours post-call) by the sales rep, taking just two minutes.
• Reps can now reallocate this time to higher-value activities such as re-engaging contacts, advanced personalization of follow-ups, and preparing tailored demos based on the prospect’s needs.

“I used to spend 10 minutes filling out the CRM for each opportunity. Now, I don’t write anything—I just read the ID Card in two minutes to verify accuracy. It has saved me a lot of time, which I now spend on skill development and personalized reactivation of top contacts.”

Johanna Peumery, Senior xDR, PlayPlay.

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“With Modjo’s automatic CRM filling, each sales rep saves 2.5 hours per week.”

Victor Crépel, Sales Ops, PlayPlay.

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Significant Productivity Gains for Better Commercial Performance

The accuracy and richness of data collected by Modjo now allow PlayPlay to:

• Structure the ID Card into sections, making it easier to read and optimize all future client-related operations (contract renewals, upselling, churn management).
• Automatically generate follow-up emails based on the latest conversation, sent in just one minute.
• Increase the frequency and quality of follow-ups, significantly reducing ghosting.
• Ensure a smooth handover between xDRs, AEs, and AMs with no information loss.

“What I really like about the ID Cards, thanks to Modjo, is that they truly cover the entire conversation between the BDR and the prospect. Nothing is left out. So, we get a great overview of the conversation, […] and the key information is always in the right place. This enables a very smooth handover between the BDR and the AE.”

Oscar Righenzi Hugon De Villers, Account Executive, PlayPlay.

Before, the ID Card contained minimal contextual information.

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Now, the ID Card is structured (color-coded sections added): current situation on video creation, platform feedback, competitors, decision-making context, next steps… Each field is automatically filled by Modjo’s AI with all relevant and essential information for a successful handover.

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Thanks to a complete CRM, PlayPlay now ensures that every team has a full history from the start to handle each opportunity:

“Thanks to Modjo, the CS team receives a complete ID Card instead of having to ask the client everything again.” — emphasizes Victor.

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The integration of Modjo into PlayPlay’s daily operations has transformed a persistent pain point into a commercial performance lever. With automated ID Cards, structured data, and effective email generation, teams save time, enhance interactions, and improve opportunity handovers.

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If you also want to automate your qualification process and the flow of information into your CRM, reach out to your Modjo Account Manager or contact us here.

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