UpCoop successfully launched a new offering thanks to effective sales training.

"I was quickly convinced of the contribution of the Modjo solution within the cooperative, as it modernized the old commercial practices that were in place."

David Soares, UpCoop's Sales Director for SMEs

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With Modjo, UpCoop can:

• Automatically identify improvement areas for salespeople through call scoring.
• Save valuable time on coaching by focusing only on the key moments of interactions.
• Ensure fast and consistent skills development across the entire sales force.
• Successfully manage change with unanimous adoption of the tool.

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Company background

Founded in 1964, UpCoop is an independent group designing everyday solutions to improve employee well-being and purchasing power. Its parent company is a cooperative with around 3,200 employees and 84,000 clients worldwide. Today, more than 7.6 million employees and citizens use their products daily.

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The challenge before Modjo

As part of launching a new offer, UpCoop needed to quickly ramp up its sales teams.

• Managers were losing significant time reviewing hundreds of customer interactions.
• Detecting weaknesses in sales conversations was slow and inefficient, hindering coaching.

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Successful change management for unanimous adoption

With Modjo, UpCoop implemented automated call scoring to identify key moments and simplify coaching.

• Teams now benefit from precise and consistent follow-up.
• Adoption was facilitated by dedicated Modjo support, including two key account managers to train and guide teams.
• A data protection and anonymity charter was created and signed, ensuring responsible use of the tool.

"It was adopted quite quickly and easily, since everyone understood that the objective was to increase skills and, as a result, efficiency."

Myriam Malandain, UpCoop's Sales Manager for small and medium-sized businesses.

David Soares, UpCoop's Sales Director for the SME market, now has "the guarantee that the right sales pitches are being deployed nationwide and for all my sales teams."

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Results & impact

"I've already recommended it because it's a tool that's very easy to set up and that enables employees to quickly increase their skills. We are very well supported by the Modjo team."

Myriam Malandain, UpCoop's Sales Manager for small and medium-sized businesses.

"If you want your sales teams to perform, go for it."

David Soares, UpCoop's Sales Director for SMEs

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Thanks to Modjo, UpCoop successfully launched its new offer while ensuring fast and consistent skills development across all its sales teams.

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👉 If you too want to accelerate your team’s skills development and guarantee the success of your launches, request a demo of Modjo